Marex brand design principles

An introduction to how we approach design at Marex. You can use these as a set of general guidelines to help keep our brand looking and feeling consistent.

Consistent and unified

- Think strategic, less reactive
- Everything should follow a process
- Don’t design the item, design the rule
- The Design system is the starting point for everything

High quality execution

- Don’t design for design’s sake
- Everything should have a purpose; a reason for being
- Pay attention to the details, it makes all the difference
- Most things should look like it's designed by humans, for humans

Clear and concise

- Cut out hyperbole
- Avoid clichés and don’t be boring
- Be honest and straight-forward
- Don’t assume everyone knows what you’re talking about, but don’t patronise
- Avoid using jargon, especially if it’s not necessary

Data drives decisions

- Use all the tools at our disposal to gather high quality data
- Trust the data but don’t ignore common sense
- Make sure you can defend decisions with data

Get it done

- Be decisive
- Avoid design by committee
- Get feedback early and often
- Delegate and collaborate